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Piece 03 of the algorithm · Paid MediaBorn from data

Advertising brings the visitors.
Data says which ones.

Meta, Google and social working on what your account already proved, with measurement connected from day one and the learning kept in your name.

We read your account and your pixel before spending a peso

Before spending a peso, we read

This is what we found in 30 days of an account before proposing a single campaign. Each number changed where the money went.

Frequency
936
People saw the same ad 11 to 15 times in 30 days.
Saturation: spend that no longer persuades. The creative rotates first.
Attribution
78%
Of sales came in with no recorded source: $58,201 of $74,380.
Without tags there is no learning. Every link goes out tagged.
Return
6.07×
Attributed revenue per peso invested, per the pixel. CTR 4.28%, click at $1.64.
A good return with half the money untraced. Both numbers are read together.
Who converts
4.95%
Buy when they arrive from another site that links to you. From the ad, 0.64%.
The small door brings decided people. It gets opened wider.

Numbers from a real store in Mexico, with its name and products left out. This is how every project begins: reading, not assuming.

What is usually broken

Six things we see in almost every account, and what we do about each.

Publish and pray

Campaigns run for weeks without anyone knowing which piece brings money and which one only spends.

Pulse keeps the state in view, every day.

The report arrives late

A PDF at month end, when the budget is spent and the decision can no longer be made.

The portal updates every night.

Audiences that repeat

The same people see the same ad many times. Cost goes up and results go down, and nobody notices.

Controlled frequency and separate audiences.

The ad sends people to a page that does not sell

Traffic arrives and drops, because nobody checked where it lands. You pay for the visit and lose it at the destination.

The destination is checked before investing.

The account is not yours

Pixel, audiences and history live in an agency account. If you leave, you start from zero.

Everything is built in your Business Manager.

Creatives without a reading

What gets produced is what people like internally, not what already proved to work in the data.

The creative starts from the report.

What it is made of

Six deliverables. The account, the pixel and the learning stay with you.

Clean account structure

Campaigns, ad sets and ads organized with logic, in your Business Manager and in your name.

Measurement with Pulse

The reporting portal updates every night. You log in and see the state, without asking.

Weekly reading

Every Monday, a finding with its risk and its action. Not one more dashboard to interpret.

Creatives with an origin

Every piece starts from something already seen in the numbers.

Landing checked

The destination page is verified healthy before it gets budget.

Your pixel, your history

The account's learning stays with you. Platforms delete; Pulse keeps.

Method, five phases

First the account gets read, then the money gets spent. Never the other way around.

1

Reading

Account, pixel, history and destination. If something is broken, it gets said before spending, with the number in front.

2

Blueprint

Goal, budget, audiences and structure. The exact calendar is set here.

3

Launch

Investment starts with measurement already connected and every link tagged.

4

Weekly reading

Every Monday a verified finding comes in. What needs adjusting gets adjusted, and the why is explained.

5

Adjustment

What works gets more. What does not gets turned off and documented.

It is one piece of the growth algorithm

Trestme was born reading store data. Each piece receives what the others learned, and gives back its own. Tap the one you need.

This piece does not work alone

Paid Media brings the people Brand convinces and Ecommerce converts. Pulse measures all three.

Let's talk about your media.

Three short steps. Under a minute.

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We reply with a fact about your business, not a deck.