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The Moon
Start here

If you have an important decision to make and have not made it yet, you need a neutral mind to think it through with.

Who are you here for?

Two paths. A pause before deciding.

For you

Your state of mind, your decisions, your next step. Below we explain how.

That is me →

For your business

We watch your numbers all week. Once a month we decide together what to move.

That is my business →

The diagnosis

Understand where you are and identify the central decision you are avoiding.

1

What are you putting off that you know matters?

Not the urgent. The important thing still waiting.

2

What are you giving your best energy to?

And the key part: should it go there?

3

What decision have you been avoiding for months?

The one you already know and have not made.

4

When was the last time you went all in?

No apologies. No explanations. All in.

5

What would you do even if it scares you and comes out imperfect?

That is the direction.

6

What are you afraid to let go of?

Sometimes that is what holds you back.

7

Who are you building all of this for?

And when you get there, who will be there with you?

If you could answer all 7, you have enough clarity.

And if not?

Book The Spark

The Infrastructure

that holds up everything else.

01

Body

Energy · Sleep · Movement · Recovery · Fasting
02

Mind

Stoicism · Awareness · Noticing · Clarity · Self mastery
03

Business

Value · Focus · Truth · Simplicity · Execution
04

Family

Balance · Love · Presence · Empathy · Order · Play
05

Spirit

Silence · Gratitude · Meaning · Reflection
06

Relationships

Respect · Trust · Boundaries · Loyalty · Reciprocity
07

Finances

Stability · Control · Freedom · Peace

The System

To execute without noise once you have understood the problem.

The 8 Rules

01 Mindset

Create. Do not compete.

02 Focus

One priority. Zero distraction.

03 Measurement

Measure progress. Not anxiety.

04 Recurrence

Do it daily. Even if it is small.

05 Conviction

Decide and hold.

06 Delivery

Give real value. Charge for it.

07 Resilience

Endure the process without breaking.

08 Excellence

Well done. Or nothing.

One single next move

The best time to plant was 20 years ago. The second best is now.And it starts in the next 15 minutes.

Someday Vision

What you want to achieve.

5 years Horizon

Direction and Limits

1 year Anchor

The non negotiable milestone.

1 month Sprint

Measurable progress.

1 week Block

No distractions.

1 day Order

Today's priority.

NOW Action

What are you going to do in the next 15 minutes?

Who I am

20 years of daily work. Constant adjustments. The dots connect.

20+ Years building
and learning
973 Books digested
to apply and decide better
≈ 1 a week for 20 years
105+ References
from C-Level leaders
6+ Businesses running
today
"Unbreakable faith. Daily effort. The dots always connect."
Badir Nakid Ceja

Real experience with teams at:

Let us do a 1:1 session

The Spark

A 90 minute session to unblock an important decision.
You finish with the decision made.

A working session, paid in advance. No commitment to anything else.

The Spark

Clarity + Direction + Next step
$5,500 MXN
  • 1. The diagnosis 45 min
  • One single next move 45 min
Book The Spark
Moonshot Business

Your business pulse, with one decision a month.

Includes Pulse in full: your Meta, Analytics, Search and store data, live in your portal: stored week by week.

Your Monday insight on WhatsApp: what is beating and what to decide.

One monthly strategy session with me, with your numbers on the table.

$12,900 MXN/month
Includes the full Insights Premium: your Pulse portal and the execution. No forced terms.
Activate Moonshot Business
Prefer to talk it through first? Write to me on WhatsApp ↗
Prefer to start lighter? Insights · $999/month ↗ · Every business plan includes Triggui for you.

To go deeper

The full system.

The Priority Pyramid

It all starts with knowing where you are going.

Benefit The final result
Productivity Daily actions that serve your purpose
Priority Knowing what to do to get there
Purpose Knowing where you are going

Benjamin Franklin's 13 Virtues

One virtue at a time. Until it becomes habit. No rush.

1

Temperance

Eat not to dullness; drink not to elevation.

2

Silence

Speak only what may benefit. Avoid trifling conversation.

3

Order

Let all your things have their places; let each part of your business have its time.

4

Resolution

Resolve to perform what you ought. Take responsibility.

5

Frugality

Make no expense but to do good to others or yourself.

6

Industry

Lose no time. Cut off all unnecessary actions.

7

Sincerity

Use no hurtful deceit. Think innocently and speak accordingly.

8

Justice

Wrong none by doing injuries, or omitting the benefits that are your duty.

9

Moderation

Avoid extremes. Forbear resenting injuries so much as you think they deserve.

10

Cleanliness

Tolerate no uncleanliness in body, clothes or habitation.

11

Tranquillity

Be not disturbed at trifles, or at accidents common or unavoidable.

12

Chastity

Use your sexual energy with intent. Never from emptiness or weakness.

13

Humility

Model the great: learn and stay centred.

Here and Now · The Perfect Day

Every day. Without exception.

Time
Activity
Purpose
4:00
Meditation · Prayer · Gratitude
Pillars of personal development. Goals. Reading. Content.
Reflect. Plan. Hydrate. Feed the mitochondria.
6:00
Intense exercise
Sweat releases BDNF. Repairs neurons. Audiobooks.
Move. Trade tiredness for energy. Sun and air.
7:30
Connection with family
Personal activities. No social media, no news.
Raises the tone of the morning. Fosters joy and clarity.
10:30
The 4 focuses of high achievers
90/90/1 rule. 60/10 method.
Elite performance cycles. Concentration bubble.
13:30
Meal (16/8 fasting)
Reading, meetings, organising, planning.
Less creative work. Planning and strategy.
16:30
Elite performance
90/90/1 rule. 60/10 method.
Execution. Operation.
19:30
Family walk and dinner
No devices. Summary of the day in the journal.
Evening rituals. Social connections. Adventures.
22:00
Deep sleep
5 cycles of 90 minutes.
HGH production. Brain and body cleanup.
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3 stages: unblock, grow, breathe.