Piece 02 of the algorithm · BrandBorn from data
Your site, your identity and your content stop being three loose projects. They become one piece, and every decision inside it comes from a number we read first.
This is what we found in 30 days of a store before touching its site. Each number is a design decision that is no longer up for debate.
Numbers from a real store in Mexico, with its name and products left out. This is how every project begins: reading, not assuming.
Six things we see again and again, and what we do about each.
You can tell from a distance. It looks like your competitor's because it came from the same catalog, and changing anything important means touching someone else's code.
Built on what your data asks for, not on a theme.Every piece comes out different depending on who makes it. There is no manual, there is memory. And memory leaves when that person leaves.
It gets written down: rules, files and versions in your name.It gets published to fill the calendar. Nobody knows which piece moved anything, because nobody is measuring.
Every piece starts from a fact and is measured against it.The title and description in the search results are still the template's. It is the first thing your customer sees and nobody wrote it.
Title and description are written with what people search.Every second of waiting takes away visitors who were already inside. Almost all arrive from a phone on mobile data.
Speed is measured before and after.WhatsApp and LinkedIn do not run code. If the card is not written into the HTML, your link travels with no image and no title.
Every page is checked the way WhatsApp sees it.Six deliverables. All in your name.
Light HTML, with no layers that break on their own. It lives in your repository and on your domain.
Logo in its versions, palette, typography, usage rules and source files. Written, not inherited.
Pieces that start from what the data already said, each with its goal declared before publishing.
Speed, share cards, sitemap, canonicals and a structure search engines can read.
Google Analytics 4 and Search Console connected from day one. What gets built, gets measured.
Domain, repository, accounts and source files stay in your name.
First we read, then we build. Never the other way around.
Thirty days of your store, your search engine and your market before proposing anything. This is where the list of what to move comes from, each item with its number.
Structure, identity and calendar, each tied to a fact from the reading. Real dates are set here.
The site and the brand system get built. You see progress live, not screenshots.
It goes to production with measurement connected and every piece verified against its number.
Every week a finding comes in and adjusts what is next. Brand stops being a project and becomes a cycle.
Trestme was born reading store data. Each piece receives what the others learned, and gives back its own. Tap the one you need.
Brand receives the knowledge from Insights and gives Paid Media a place to land.
Three short steps. Under a minute.
AskWe reply with a fact about your business, not a deck.